Our Vision

Our 10-year Vision

To positively impact 100,000 people who know, love, and follow Prophet Muhammad ﷺ.

Our Core Focus
We achieve this through:

• Curated Content: Videos, articles, social media, publications that inspire people to discover and learn about the life, character, and teachings of Prophet Muhammad ﷺ.

• Transformative Experiences: Online and in-person events, webinars, and trips, led by engaging teachers to deepen understanding and inspire lasting change.

• Innovative Campaigns: Initiatives that mobilize people to embody the Prophet’s example in their daily lives, build bridges, and correct misconceptions.