Marketing Growth Position

Type: Full-Time

Start Date: Immediate

Location: Remote, US and Canada only.

About CelebrateMercy

CelebrateMercy is a nonprofit organization dedicated to helping people discover the truth about the Prophet Muhammad ﷺ and transforming lives through his example and teachings. Through educational programs, digital content, and global campaigns, we aim to nurture hearts and homes rooted in Prophetic guidance.

Option 1 (High-Level Hire)

Growth Marketing Manager (Email, SMS & Fundraising Focus)

CelebrateMercy (Remote | North America Preferred)

Role Overview

CelebrateMercy is seeking a Growth Marketing Manager to lead and optimize our digital marketing and fundraising efforts across key campaigns and seasons.

This is a high-impact, collaborative role where you will work closely with the Marketing Director to translate strategy into execution – building and optimizing campaigns, improving donor journeys, and strengthening the systems that support our growth.

You will play a key role in turning engagement into meaningful action – especially through high-performing email and SMS campaigns.

What You’ll Own

Campaign Performance & Revenue Growth

  • Execute and optimize major campaigns throughout the year and in close partnership with the Marketing Director

  • Improve conversion rates across email, SMS, landing pages, and donation flows

  • Identify opportunities to increase revenue and engagement across campaigns

Copywriting & Messaging

  • Write and optimize email, SMS, and WhatsApp campaigns, particularly for fundraising and program promotion

  • Apply direct-response and donor psychology principles to drive action

  • Test and refine messaging (subject lines, hooks, CTAs) based on performance

  • Ensure all messaging aligns with direction and final approvals from the Marketing Director

Lifecycle Marketing & Donor Journeys

  • Build and optimize email/SMS funnels (welcome, donor follow-up, re-engagement)

  • Segment audiences based on behavior, engagement, and giving history

  • Improve donor retention and recurring giving

Conversion Optimization

  • Audit and improve landing pages (Kajabi + GiveCloud)

  • Run A/B tests across messaging, layout, and user flows

  • Reduce drop-off across registration and donation journeys

Analytics & Systems

  • Own tracking and performance analysis (UTMs, GA4, platform analytics)

  • Build simple dashboards and translate data into actionable insights

  • Strengthen backend systems (Kajabi, Zapier) for scalability and reliability

Working Relationship

  • Work in close partnership with the Marketing Director, who sets overall strategy and messaging direction

  • Translate strategic priorities into execution, while maintaining alignment through regular planning and review

  • Operate with ownership over execution and optimization within defined strategic guardrails

What Success Looks Like

  • Higher conversion rates across key campaigns

  • Improved donor retention and repeat giving

  • Strong, consistent email and SMS performance

  • Campaigns executed with greater foresight and less reactivity

  • Clear visibility into marketing performance and impact

Qualifications

Required

  • 3–6+ years in digital marketing, growth marketing, or lifecycle marketing

  • Strong copywriting skills (email/SMS), with proven ability to drive conversions

  • Experience building and optimizing marketing funnels

  • Familiarity with analytics and performance tracking (GA4, UTMs)

  • Ability to think strategically and execute independently

  • A sincere interest in the life and teachings of the Prophet Muhammad ﷺ and a desire to contribute to work that helps others know, love, and follow him 

Preferred

  • Experience in nonprofit or fundraising environments

  • Familiarity with Kajabi, Zapier, or similar tools

NOTE: Shortlisted candidates may be asked to complete a brief writing exercise and share their thinking behind their approach. 

***

Option 2 (Mid-Level Hire)

Marketing Specialist (Campaigns, Email & SMS)

CelebrateMercy (Remote | US and Canada North America Preferred)

Role Overview

CelebrateMercy is seeking a Marketing Specialist to support the execution of our digital marketing and fundraising campaigns.

This is a hands-on, execution-focused role where you will work very closely with the Marketing Director to build, launch, and maintain campaigns across email, SMS, and landing pages.

You will play a key role in ensuring campaigns are executed smoothly, on time, and with attention to detail – especially during high-impact seasons like Ramadan.

What You’ll Do

Campaign Execution

  • Build and schedule email, SMS, and WhatsApp campaigns based on direction from the Marketing Director

  • Create and update landing pages (Kajabi + GiveCloud)

  • Execute campaign calendars and timelines

Copywriting Support

  • Draft email and SMS campaigns for fundraising and program promotion

  • Edit and refine messaging based on feedback from the Marketing Director

  • Assist in testing subject lines, hooks, and CTAs

Marketing Operations

  • Set up UTMs and ensure accurate tracking

  • Maintain tagging, lists, and segmentation in Kajabi

  • Support automation setup through Zapier and related tools

Lifecycle Marketing Support

  • Help implement email/SMS sequences (welcome, donor follow-up, re-engagement)

  • Maintain and update existing funnels

  • Assist with audience segmentation

Performance Tracking & Analytics

  • Track key campaign metrics (open rates, click-through rates, conversions, revenue where applicable)

  • Compile and share weekly performance summaries with clear takeaways

  • Identify trends and highlight areas for improvement across campaigns

  • Support A/B testing efforts and apply learnings to future campaigns

Working Relationship

  • Work very closely with the Marketing Director on day-to-day campaign execution

  • Receive direction, feedback, and approvals on messaging and campaigns

  • Support the implementation of marketing strategy rather than owning it

What Success Looks Like

  • Campaigns are executed accurately and on time

  • Marketing systems are organized and reliable

  • Messaging improves through iteration and feedback

  • Marketing execution is streamlined, enabling greater focus on strategic planning and long-term growth initiatives

  • Proactively identifies opportunities to improve campaigns, messaging, and systems, and brings forward thoughtful ideas for testing and iteration

Qualifications

Required

  • Minimum of Bachelor’s degree.

  • 1–3+ years in digital marketing or marketing operations

  • Strong attention to detail and organization

  • Strong copywriting ability (email/SMS)

  • Comfortable working with marketing performance data and using insights to improve campaigns 

  • A sincere interest in the life and teachings of the Prophet Muhammad ﷺ and a desire to contribute to work that helps others know, love, and follow him 

Preferred

  • Experience with Kajabi, Zapier, or email marketing platforms

  • Experience supporting nonprofit or fundraising campaigns

Note: Shortlisted candidates may be asked to complete a brief writing exercise.

***

Option 3 (Hybrid Role)

Growth Marketing Specialist (Email, SMS & Campaigns)

CelebrateMercy (Remote | US & Canada North America Preferred)

Role Overview

CelebrateMercy is seeking a Growth Marketing Specialist to support and optimize our digital marketing and fundraising campaigns.

This is a hands-on, execution-focused role with growth potential, where you will work closely with the Marketing Director to translate strategy into high-performing campaigns across email, SMS, and landing pages.

You will play a key role in ensuring campaigns are executed smoothly – and contribute to improving their performance through thoughtful copy, testing, and iteration.

What You’ll Do

Campaign Execution

  • Build and schedule email, SMS, and WhatsApp campaigns

  • Create and update landing pages (Kajabi + GiveCloud)

  • Execute campaign calendars and timelines in alignment with the Marketing Director

Copywriting & Messaging

  • Draft and refine email and SMS campaigns for fundraising and program promotion

  • Apply clear, engaging, and emotionally resonant messaging to drive action

  • Test subject lines, hooks, and CTAs to improve performance

  • Revise messaging based on feedback and performance insights

Lifecycle Marketing Support

  • Help build and maintain email/SMS sequences (welcome, donor follow-up, re-engagement)

  • Support audience segmentation based on engagement and giving behavior

  • Assist in improving donor retention and repeat engagement

Marketing Operations & Systems

  • Set up UTMs and ensure accurate tracking

  • Maintain tagging, lists, and segmentation in Kajabi

  • Support automation setup via Zapier and related tools

Performance Tracking & Optimization

  • Track key metrics (open rates, CTR, conversions)

  • Compile and share performance insights

  • Identify small but meaningful improvements to campaigns and funnels

Working Relationship

  • Work closely with the Marketing Director, who sets overall strategy and messaging direction

  • Receive guidance and approvals on key campaigns and messaging

  • Take ownership of execution and day-to-day optimization within clear direction

What Success Looks Like

  • Campaigns are executed smoothly, accurately, and on time

  • Email and SMS performance improves over time

  • Messaging becomes stronger through iteration and testing

  • Marketing systems are organized and reliable

  • Marketing execution is streamlined, enabling greater focus on strategic planning and long-term growth initiatives

  • Proactively identifies opportunities to improve campaigns, messaging, and systems, and brings forward thoughtful ideas for testing and iteration

Qualifications

Required

  • Minimum of Bachelor’s degree.

  • 2–4+ years in digital marketing or campaign execution

  • Strong writing skills, particularly for email or SMS

  • High attention to detail and ability to manage multiple campaigns

  • Comfortable working with marketing tools and basic analytics

  • A sincere interest in the life and teachings of the Prophet Muhammad ﷺ and a desire to contribute to work that helps others know, love, and follow him 

Preferred

  • Experience with email marketing platforms and automation tools

  • Familiarity with Kajabi, Zapier, or similar systems

  • Experience in nonprofit or fundraising campaigns

Growth Opportunity

This role is designed for someone who is eager to grow into a more strategic marketing role over time, with increasing ownership of campaign performance and optimization.

Note: Shortlisted candidates may be asked to complete a short writing exercise focused on email or SMS campaign execution. 

***

COMPENSATION

  • Competitive salary, commensurate with experience with a range of $40k-$55k a year

  • Bonuses may be awarded based on individual performance and organizational results.


BENEFITS

  • Paid time off and paid holidays

  • Health insurance available

  • Paid maternity and paternity leave


TO APPLY


QUESTIONS?
If you have any questions about jobs at CelebrateMercy, email us at: career@celebratemercy.com